Benefits to Advertisers
Fluid Stills® can be used to create ambient digital content that is displayed on billboards, transit displays, kiosks, street furniture, video walls, mobile, websites and myriad of other platforms.
- Visually stunning “WOW” factor for outdoor advertising
- Provides a highly viable option when video options are limited or banned
- Ambient experience for longer visits; encouraging incremental purchases
- A community ambient environment with variations in the brand messaging
- Eliminates consumer filtering of redundant video and print type advertising
- Boost brand retention
- Provides advertisers reusable content as a baseline approach for additional brands
- Mitigates “visual noise” which is an argument used by opponents of digital billboards.
Yet it allows more unique views of content (17,280 over 24 hours)
- Can be day-parted
Fluid Stills® can help an advertiser literally exploit the concept of Multiple Impression Persistent Media. This concept is based on displaying a number of unique images/ad views in the same display space, but in a smooth, constant and visually stunning manner.
It is especially effective when consumers are in a waiting/idle state, such as while waiting for a bus, in traffic, in a public space or in a room such as a restaurant, nightclub, hospital, lobby or sports arena.